Branding over Breakfast

Strategic brand consultancy The Right Group is hosting a breakfast on the impact of branding on business performance, with guest speaker Dale Alcock, on June 21 at the WA Club. Mr Alcock, of Alcock Brown Neaves Group – one of Australia’s largest private companies – will speak on the role branding has played in the success of his business. The branding of Dale Alcock Homes is a Western Australian success story. Mr Alcock is a third generation home builder, having commenced his career in the wheatbelt town of Kellerberrin as a bricklaying apprentice, and progressing to become a registered builder and the director of WA’s leading home building group. He is also managing director for Dale Alcock Homes, the company he founded in 1987 as a 26 year old, and past president of the Housing Industry Association, WA/Asia division. The Right Group is a national strategic brand consultancy providing organisations with a highly effective approach to building, implementing and managing their brands by aligning brand strategy with business strategy. Proceeds from Mr Alcock’s speech will be donated to the George O’Neill Naltrexone Program. For more details, contact Simone on 9228 1711 or

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