The Australian Institute of Management is hosting a special interest network seminar focusing on tourism and branding in WA, September 27 at the AIM Leadership Centre in Floreat. The guest speakers for this event are Jenny Chandra and Natalie Enright, consumer marketing manager and online marketing manager, respectively, for Tourism Western Australia. The speakers will discuss how Tourism WA approached its recent global brand campaigns, including how they integrated their traditional and online strategies, and how innovation has led to some outstanding results. They will discuss what worked, what didn’t, and the lessons learnt in integration and innovation. Registration for this evening event costs $33 for professional AIM members, $55 for associate graduates and $66 for affiliate members and guests. For more information contact AIM on 9383 8000 or email services@aimwa.com.
