O'Connor based Brainytoys Ltd has united with Classic Media in a deal naming Brainytoys as the master toy licensee for Little Golden Books.
The international toy and games development company will launch a wide range of products based on the characters in Little Golden Books series.
Products including electronic toys, figurines, plush toys and activity play sets are intended to enter international markets such as the US, NZ and the UK in September of this year.
Brainytoy's Managing Director, Alex Aguero has predicted success, saying, "We are delighted to introduce a variety of products... that have delighted children and caregivers for more than 65 years."
Karen Schneider, Vice President, Licensing, Classic Media has agreed, saying, "The new line of products is sure to appeal to children, parents and grandparents alike."
The deal follows a number of major acquisitions by the company, including toy group Marshmallow Fun Company and Reveal Entertainment in the US and Hong Kong distribution partner Enertec Enterprises.
Brainytoys has also recently appointed former Hasbro Toy Division president Larry Bernstein as a non-executive director and Mr Bernstein's former second-in-command Bob Finn as chief operating officer.
