BBP seeks name change to Alinta Energy

Embattled Babcock and Brown Power will seek shareholder approval to change its name to Alinta Energy at the company's annual general meeting next month.


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Amongst all the things going on for BBP they now want a name change. A name change involves renaming all stationary and communications and generally involves a rebranding campaign. For a company with massive financial issues you'd think this would be the last thing they need to be wasting time and money on! Having worked at BBP/Alinta this is just more evidence that the people at the top really have no idea how to run a company. They sit in the ivory tower and make one stupid decision after another and inevitably disregard the detail. Clueless!

i disagree. rebranding is very important for bbp. it is separation from the foul B&B. also make it easier to recap under the new name. a new beginning. well done.

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