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Austrade on song

AUSTRADE has launched an initiative in Shanghai, Beijing and Guangzhou to help Australian entertainers enter the Chinese market. The Austrade team will actively market Australian entertainers in China and educate the Australian industry and performers about the market and export opportunities. The development of the team coincides with Austrade’s inaugural ‘Celebrate Australia in Shanghai’ event, to take place from October 21 to 24. Celebrate Australia is designed to allow visitors to experience Australia, while providing participating Australian businesses with an opportunity to make export sales and meet key contacts. Austrade senior trade commissioner Christopher Wright said assistance was provided to organisers of ‘Symphonic Swing’, featuring jazz great James Morrison and singer Emma Pask, who performed in Shanghai last month.

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