Ascent to lift Pulp

WEST PERTH-based Ascent Capital is behind an attempt to revive ailing Sydney-based Signature Brands Ltd, the parent company of Pulp Juice Bars, after launching a prospectus today for three separate offers. Founded by David and Gary Steinepreis, Ascent is a specialist in reviving failed companies and recorporatising shells. It has backed the brand development company’s aims to raise $2.1 million to continue the operation of Pulp franchises, increase the company’s current activities and pursue new projects. The company, which also used to manage Olivia Newton-John’s Koala Blue wine label and Brian Rochford swimwear, went into administration in March this year after directors decided it either was, or would become, insolvent. With shareholders approving a recapitalisation of the company in August, Signature was released from administration on September 13, after funding from Ascent.


(existing subscribers)

The password field is case sensitive.
Request new password

Add your comment

BNiQ Disclaimer