Agency win

MARKETFORCE might have missed out on the Burswood account this week but a Silver Lion at the Cannes Lions advertising festival would have softened the blow.

The Silver Lion was awarded to Marketforce in the Community Service category for the Nice People television commercial developed for the Cancer Foundation of WA.

It’s the first time any agency in WA has been awarded a Silver Lion at Cannes, the most highly regarded creative awards show in the world.

The commercial delivers a strong anti-smoking message introducing the viewer to the range of health professionals you’d have to meet if you’re diagnosed with lung cancer.

“We realised that it wasn’t enough to say smoking gives you cancer. The idea was to explain to people what this means,” Marketforce joint creative director Adam Barker said.

“We just happened to be shooting an ad for Brownes on the cancer ward and it really hit home you would not want to end you life this way.”

Add your comment

BNIQ sponsored byECU School of Business and Law


6th-Australian Institute of Management WA20,000
7th-Murdoch University16,584
8th-South Regional TAFE10,549
9th-Central Regional TAFE10,000
10th-The University of Notre Dame Australia6,708
47 tertiary education & training providers ranked by total number of students in WA

Number of Employees

BNiQ Disclaimer