Born into a Western Australian farming family, Deborah Pitter has a passion and understanding of the rural sector. She has dedicated her career to the development of primary industries and has developed marketing programs for Australian horticul-tural, meat and grains industries. At 25 years of age Ms Pitter left a high-profile position to establish Business Today, which focuses on clients in the agriculture, retail and government sectors. Ms Pitter’s expertise has been recognised by her appointment to a number of national marketing forums, including the board of Harvey Beef.
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