Martin Cebis is responsible for commercialising outcomes developed at The Australian Telecommunications CRC (ATcrc). Mr Cebis has a wealth of knowledge at turning innovation into commercial success. As the commercial manager at Orbital Engine Company he helped commercialise the company’s engine control technology. Mr Cebis started at Orbital as an electronics engineer in 1987 and designed an engine control computer for smaller motorcycle engines, now in use in over 60,000 motorbikes worldwide.