Martin Black began his working life as a journalist and followed a common path into public relations. His creation of a chocolate factory, however, was an unusual career move. The Margaret River Chocolate factory, established with business partner Patrick Howard in 1999, has become a tourism industry icon, which has grown to include a site in the Swan Valley. Mr Black is no stranger to developing a successful business, having started his public relations business, Corporate Communications, with no capital or client base in 1991.