Going to the dentist isn’t many people’s idea of a fun day out, but Dr Fiona Kelly has created a dentistry business that has become cherished by the Geraldton community. Simple additions to the business, from sugar-free lollies after treatments to aromatherapy for relaxation, combined with innovative technology and techniques, not to mention her determination, has made Dr Kelly and her practice a much vaunted success story. Dr Kelly is one of three women in WA who can perform the specialist treatment known as Branemark dental implants, a field many women shy away from, and has been appointed to the board of The Central West College of TAFE.