40under40 2003: Deanne Pederson

After five years at Telstra, where she worked her way up to the position of senior corporate account executive, managing one of Telstra’s top accounts, Deanne Pederson jumped ship and threw herself into the world of party, wedding and quality event equipment hire. Recognising a need for quality event and party hire supply in Perth, and taking note of what the market wanted, Ms Pederson launched a business supplying brand new and innovative equipment. 

From a zero client base Ms Pederson has built up a million dollar business with a staff of 25 by achieving new standards of quality control and flexibility in the industry.

Add your comment

BNIQ sponsored byECU School of Business and Law


6th-Australian Institute of Management WA20,000
7th-Murdoch University16,584
8th-South Regional TAFE10,549
9th-Central Regional TAFE10,000
49 tertiary education & training providers ranked by total number of students in WA

Number of Employees

BNiQ Disclaimer