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40under40 2003: Deanne Pederson

After five years at Telstra, where she worked her way up to the position of senior corporate account executive, managing one of Telstra’s top accounts, Deanne Pederson jumped ship and threw herself into the world of party, wedding and quality event equipment hire. Recognising a need for quality event and party hire supply in Perth, and taking note of what the market wanted, Ms Pederson launched a business supplying brand new and innovative equipment. 

From a zero client base Ms Pederson has built up a million dollar business with a staff of 25 by achieving new standards of quality control and flexibility in the industry.

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