Mark Braddock is the co-founder and creative director of Block Branding. His international adventures began over a decade ago when he was asked to represent Australia in the Young Creatives Competition at the Cannes Advertising Festival. From there, he was offered a job in Edinburgh, Scotland at Smarts Advertising where he worked for two years. Mr Braddock also worked at Ogilvy, New York on the IBM account – the world’s largest integrated account at that time. He rose to senior art director on accounts such as American Express and Jaguar Cars. His work has won many awards across three continents. Mr Braddock is a contributing writer for Australian creative, the top national magazine discussing issues in the creative industries. In 2008, he was recognised as a WA Business News 40Under40 Entrepreneur.