Ms McMurchy has spent 20 years as a technology executive with experience ranging across product development, go-to-market execution and P&L management. At Amazon she built and grew several new subscription businesses before moving on to Alexa Shopping where she was General Manager for customer engagement and growth. Lovina held several senior leadership roles at Microsoft, including being Chief Marketing Officer for Latin America and sales strategy and operations for the small to mid-market sales organisation in the US. Lovina is a Venture Partner for Movac, a locally based New Zealand venture capital fund. She is also serves on several private company boards in the technology space. She is also a Member of the Artificial Intelligence (AI) Forum of New Zealand.