Di Bain is a seasoned marketer and journalist with over 20 years of experience in the communications industry. Following her career with the Australian Broadcasting Corporation, Ms Bain established her own successful marketing agency Bain Media. She developed marketing strategies and delivered cross-platform brand campaigns for high profile clients in government, property development, cyber security and tourism. Ms Bain is the chair of Activate Perth which champions renewal and vibrancy in the City of Perth. She is also on the advisory board of wellness firm Nüut. As a keen supporter of the Arts, Ms Bain has been a director of Perth's contemporary dance company Co3, and her business has earned producer credits for the Australian motion picture Blue Dog and the documentary film Yagan. She is a graduate of the West Australian Academy of Performing Arts (WAAPA) and a Member of the Australian Institute of Company Directors. Ms Bain is also an aviator, holding fixed wing and helicopter pilot licences.