Craig Sadler worked at Marketforce exPress (formerly Marketforce Productions) from its inception in 1996 up to 2010. Starting as Account Director, State Government, Craig was promoted to Manager, Government before accepting the position as General Manager. It was during this time (2007) that he won a 40under40 Award. During his 14 years, Craig successfully retained the local government advertising contracts whilst at the same time growing the commercial business and increasing annual turnover by more than 30% to $33 million, making it Western Australia’s biggest non-campaign advertising agency. Mr Sadler has since worked at AllightSykes and at Community Newspapers.