V3 was founded by Shane Crockett and Stephen Wells. Mr Crockett is a former chief executive of the West Australian Tourism Commission, and Mr Wells is a former managing director of marketing business 303. V3 is the industry leader in travel exchange technology. TXA (Tourism Exchange Australia) is an automated market that simply brings buyers and sellers together and facilitates transactions. It is the single common booking platform across the entire industry chosen and supported by all State and Federal tourism organizations. V3’s Open Booking Exchange (OBX) technology was chosen by tender to deliver the technology (booking and e-commerce) elements of TXA. The TXA was specifically designed to provide SME tourism operators with easy access to distribution through online travel agents and aggregators.