Adveritas is run by an executive team based in Perth and Singapore. The Company has extensive proprietary technology and a strengthening reputation as an ad tech innovator. The company changed name from Tech Mpire following a pivot towards a SaaS business model. Currently the company has two core technologies: fraud mitigation software TrafficGuard and proprietary mediation platform nxus.
Tech Mpire was listed on the ASX on 29 June 2015, a successful acquisition of Mpire by Fortunis Resources in a reverse takeover deal. Mpire was founded by Perth entrepreneur Zhenya Tsvetnenko.