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Tai Rotem

Tai is CoreData’s Head of Research. He has been developing and implementing research for more than 20 years with a wealth of experience and expertise in both quantitative and qualitative research.

In addition to market research exposure Tai has more than 22 years’ international experience working in public health and social research for government bodies and NFP organisations. He has also taught statistical analysis and research methods at several universities and been published in peer-reviewed journals. Tai develops and maintains CoreData’s proprietary research methodologies and leads the interpretation of our research.

He has a Master of Public Health (by Research Thesis) and Bachelor of Social Science (Major in Psychology) from UNSW and is a fully accredited member of the Australian Market and Social Research Society of Australia.

How to stop ‘customer-centricity’ being a meaningless mantra - Part one

The inescapable mantra across businesses (even government) today, is that the “customer” is at the core of what they do – the idea that “we live to serve”.

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How to stop ‘customer-centricity’ being a meaningless mantra - Part one

The inescapable mantra across businesses (even government) today, is that the “customer” is at the core of what they do – the idea that “we live to serve”.