Leading Australian advertising figure and the architect of the Howard Government's election campaign advertising, Ted Horton, will speak at a WA Business News event to honour Western Australia's top brands.
Questions over the quality of brands in Western Australia arose during feedback to the 2005 WA Business News branding survey, which had the best participation rate of any in the exercise's four years
“I am not surprised that several of WA's most recognised brands are clients of ours,” The Brand Agency's chairman and chief executive, Ken James, said.
The Rick Hart advertising committee debated for several years whether to include the well-known Western Australian identity as part of its branding strategy – using the person and not just the name
Eating a meat pie and washing it down with a chilled brew while watching a game of rugby may sounds like a typical weekend for many Aussie blokes, but it's also the order of recognition for products of the top three emerging brands of 2005.
More than three years after its launch onto Perth airwaves, Nova 937 has consolidated its hold on the city's younger listeners, particularly in the 18 to 24 age group.
Not content to have notched up 100 years as a motoring organisation, the RAC is firmly focused on the future, currently undertaking a brand strategy review with The Brand Agency and international brand and design company Landor (Sydney office).
Woodside, Australia's largest publicly traded oil and gas exploration and production company was ranked number three in this year's WA Business News most successful corporate brands survey.
The big names have maintained their hold on the top of WA Business News's branding survey, while a new corporate brands category focuses on the big end of town. Jane McNamara reports.
Little Creatures Brewing Pty Ltd in the heart of Fremantle has taken a patient approach to its business since it was established nearly five years ago, but it's a methodology owner Howard Cearns believes has worked and suited the company's brand and produ
The aggressive branding process for the Western Force started immediately the franchise was announced as the new player in the Super 14 rugby competition.
Regional and rural businesses and communities in the state's mid to north-west are expected to benefit from increased trade opportunities following the launch of the Carnarvon Export Hub in the Gascoyne and Pilbara regions.
A Memorandum of Understanding that will forge closer agricultural ties with Brazil's largest state, Sao Paulo, will have significant benefits for Western Australia, according to Agriculture Minister Kim Chance.
Sadleirs Transport, winner of the FBA Family Business Awards third-generation and family employer categories for 2005, is really two family businesses in one, according to the company's managing director Ian Cook.
“Never in my wildest imagination did I think we would be up here doing this,” Moon-Haven Natural Products owner Leonie Gully said as she received the 2005 FBA Family Business Awards first generation prize.
Listed Salter Point-based healthcare equipment company Medec has appointed former Huntleigh Healthcare regional director Dermot Patterson as its new chief executive.
Herdsman Fresh Essentials co-owner Dennis Cerinich understands all too well that, for a family business to be successful, all staff members need to feel they are part of the ‘family'.
Family Business Australia chief executive Philippa Taylor delivered an overwhelmingly positive message to those at the 2005 Family Business Australia (WA) Family Business Awards held this month at the WA Art Gallery.
Perth-based Internet search marketing firm ineedhits and online competitive intelligence service operator, Hitwise, have formed a strategic partnership to bring a new service to the market.
Alcohol service in restaurants and cafes is looming as the major battleground for liquor regulation as the views of the state's hotel industry align with clubs and associations in opposition to proposals to relax liquor licensing rules.
The number of Western Australian businesses exporting to Thailand has increased markedly in the six months since the Thailand Australia Free Trade Agreement was signed.
Having been exposed to the business side of their family since they were toddlers, it is no surprise the Marcolina children, Kristy (Delporte) and her twin brothers Daniel and Ad
An appreciative audience of 250 filled the Art Gallery of Western Australia last night for the announcement of 2005 Family Business Australia (WA) Family Business Award winners.
Sadleirs Transport created an FBA Family Business Awards first for Western Australia last night by winning two categories – third generation and best family business employer.
Western Australia's share of the nation's exports may have reached 30.4 per cent, but State Development Minister Alan Carpenter is adamant the state can achieve more.
