The evolution of computer technology and the internet has accelerated more rapidly in recent years than at any time in the past. Photo: Stockphoto

Devil’s in the detail for big data

ANALYSIS: The audience at the WWW2017 conference held in Perth in early April was definitely at the geekier end of the spectrum. But for those with the patience to listen, it was fascinating.

One thing that struck me during the talks was the sheer volume of data about people that the big tech companies are collecting. The social media platforms are collecting data on every single action or motion for all their billion-plus users. That volume of data gives them an outlook on humanity that is unique in our history.


(existing subscribers)

The password field is case sensitive.
Request new password

Register for free

Sign up here for free access to 7 articles per month + twice daily business email alerts.

Thanks! This question prevents spammers...
Enter the characters shown in the image.

Add your comment

BNIQ sponsored byMaserati

Student enrolments

BNiQ Disclaimer