SMART AND FASHIONABLE: Lauren Sizer (left), Gary Griffiths, Michelle McDonogh, and Clive Patterson make up the team at

App/tech business of the week –

What? ~ is a fashion aggregator website that allows users to browse 25 of the world’s top fashion retailers. The site features a tailored and interactive shopping experience where users can discover top curated fashion in one place personalised to their fashion style, create boards and outfits, and buy designer products at discounted prices.


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