Tracy Lefroy
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Tracy Lefroy
Councillor, President since 2020 / Shire of Moora
Starting out as an agribusiness analyst, Tracey Lefroy took a different pathway when she established Cranmore Home in 2013, a retail store stocking Australian designed homewares, furniture and art.
From inception as an online business, Ms Lefroy has since opened a brick-and-mortar store in her town of Moora, maintaining a sound retail customer base while growing Cranmore Home’s presence among commercial clients – procuring goods for building companies, interior designers and architects. Sales have grown significantly despite the challenge of overcoming distance to market, being based in a regional town in the Wheatbelt, and parenting three young children.
Ms Lefroy plans to share her business learnings in her capacity as the councillor & president of the Moora Shire, with a focus on education and entrepreneurship, and in her role as board member of Innovation Central Midlands.
From inception as an online business, Ms Lefroy has since opened a brick-and-mortar store in her town of Moora, maintaining a sound retail customer base while growing Cranmore Home’s presence among commercial clients – procuring goods for building companies, interior designers and architects. Sales have grown significantly despite the challenge of overcoming distance to market, being based in a regional town in the Wheatbelt, and parenting three young children.
Ms Lefroy plans to share her business learnings in her capacity as the councillor & president of the Moora Shire, with a focus on education and entrepreneurship, and in her role as board member of Innovation Central Midlands.
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40under40 Award Winner 2018
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| NEW ROLE: Councillor, President since 2020, Shire of Moora | 07 Jul 2021 |
