Urvin Seeburuth is Head of Marketing at Bend-tech Group, a Western Australian industrial company serving the mining, defence, construction, and energy sectors. The group operates two product brands, ROX and Grizzly, and two service brands, CDEC and BT Metals. Its offerings include replacement parts, workshop equipment, engineering and construction services, and laser cutting and material processing.
He has 15 years of experience in marketing and brand management across manufacturing, mining services, and industrial supply. Most recently, he worked at ASX-listed mine-site services company MLG Oz, following his role at Perth-based commercial vacuum cleaner manufacturer Pacvac. He writes about the commercial realities of industrial supply, including the cost of downtime, the importance of lead time over unit price, and how local suppliers secure contracts with tier-one miners and Defence primes.
You can reach Urvin at urvin@bendtechgroup.com.au.
