Chief Executive, Craig Mostyn Group
Wayne Crofts commenced as chief executive in October 2022. Born and educated in Western Australia, he holds a Bachelor of Horticultural Science and a Masters of Business Administration from the University of Western Australia.
Having a sustainable beef and lamb farming operation in Lower Chittering, Wayne understands the cycle of paddock to plate and the challenges and opportunities within.
With over 25 years of extensive commercial and industry experience, spanning retail, convenience, agribusiness and industrial sectors both domestically and internationally, Wayne’s expertise is in developing high-performing teams, commercial management, strategic planning & execution, and delivering results.
Wayne’s career includes the Wesfarmers Group in leadership roles across industrial and fertilisers through to retail (including Coles turnaround); chief executive of Heritage Seeds (now Barenbrug Australia) where he led strategic growth across one of the largest seed companies in Australia; and most recently was chief executive of Brindle Group, which own and operate The Good Grocer Supermarkets and Rottnest retail businesses in WA.
Wayne has significant experience in delivering sustainable growth in differing market conditions from mature high-share businesses, transitional change and turnaround. He is a value-based leader who is agile and quick to understand business drivers and key decision points.
Wayne is deputy chair of the Western Australian Meat Industry Authority (WAMIA).
