With digital evolving rapidly over the last couple of years, it’s been a lot for most business owners to stomach what the right solution is amongst a plethora of options and how to bring it back to what many fundamentally set out to achieve, business growth.
The shift to digital advertising started with a revolution in measurability. There’s a strong feedback loop in digital between customers telling you what is working and what’s not, whether they’re converting, interacting, clicking or purchasing. But there’s been a tendency in the digital agency landscape to only scratch the surface on these insights and to keep data siloed, this approach often gets labelled as the pursuit of ‘vanity metrics.’’
Furthermore, audiences are rapidly moving to digital platforms today; Google solves a large number of our burning questions, we interact across social media platforms more than the real world and if we want to master a topic, we’ll look for insight from web content.
There’s a digital customer journey involved in solving most of the problems we as humans face day-to-day.
Bud was formed to address the challenge of growing the customer journey presence for businesses, to look at these audiences holistically and find the most efficient path to maximise growth. “We felt the need for a big picture digital strategy approach that adapts and grows with a business, where the strategy part isn’t an add-on retainer,” says head of growth Tom Smolarek.
Add a tech layer, where you have a software team ready to build solutions within the user experience, to support the customer experience expansion, and you have a true growth marketing service. “We’re excited to see how that capability is going to evolve in the coming years.”
You can learn more about growth marketing and the Bud team on their website: bud.agency
