App/tech business of the week ~ Immersia

What? ~ Immersia has been developing augmented reality (AR) and virtual reality (VR) products and services since 2014, particularly in the safety training, mining and property development sectors, as well as for concerts and marketing.

Immersia has also consulted to higher education, health care and government to help develop proprietary solutions and platforms.

Where? ~ Web site immersia.com.au

Who? ~ Founder Adam Geoghegan, with support from his mother Mary Geoghegan, has developed a team with 360 specialist Mia Coen, software developer Alwyn Kyi, financial controller Rhiyaad Kahn and an advisory team including Coert du Plessis, David Traub, and Vocus Upstart mentors including Robert Nathan, Jeremy Nunn, Greg Riebe, Andrew Hall and Stephen Langsford.

Quotation ~ "My first exposure to VR in 2014 was a poor, and sometimes nauseating, experience, but I immediately understood immersive technology's ability to change the nature of education, training, entertainment and beyond – particularly as it moves ever closer to the photo-realistic. This inspired me to quit my ‘day job’ and develop the Immersia platform,” Adam Geoghegan said.

$/News/Market ~ The company has raised over $50,000 early-stage investment from family and friends, as well as the Vocus Upstart program, and is open to approaches from new investors. By 2025 the global VR, and particularly AR, industry is expected to grow to $US35 billion, with $US16 billion from enterprise applications, and $US7 billion from live video and video entertainment (Goldman Sachs global investment research 2015).

Immersia launched on August 28 2014 and is ranked #75 by launch date in the BNiQ Startups List.