RAC starts search for ad partner

The RAC is on the lookout for a new marketing partner, launching a formal tender process to fill its creative advertising account.

Western Australia’s largest car insurer said it had invited a number of agencies, including current partner The Brand Agency, as part of the first stage of the tender process.

The RAC said it intended to announce its successful partner by the middle of the year, after a shortlist of agencies progress to a creative pitch stage.

“The tender process aims to identify a suitable full service agency that can offer integrated marketing solutions across a range of the RAC’s businesses including insurance and roadside assistance,” the RAC said in a statement.

Tender consulting firm Trinity P3 will assist the RAC through the tender process.