Gary Delves

GARY Delves is the driving wheel behind the South Perth bike shop and its franchise group of 12 stores. Bike Force South Perth has grown to become the premier store for the past four consecutive years in sales figures. Mr Delves’ most significant business achievement was winning the PricewaterhouseCoopers Australian Franchisee of the Year award in 2004 ahead of 64,000 other franchise nominees. Mr Delves has established a strong presence in the road racing and triathlon sports, making a concentrated effort to attract market share with strategies not limited to sponsoring events, running courses, being seen at races and providing high standards of service. In the process, Mr Delves has created a “point of difference” between his store and those of his competitors. Mr Delve has created a policy whereby his employees are able to work in all areas of the store in order to gain an insight into each other’s work and daily pressures. This has promoted an atmosphere of understanding and appreciation of fellow employees, and productivity has increased as a result. His tip for business is to “always examine and re-examine your business from within and externally. “Constantly reshape and redefine to ensure that you are ahead of the game,” he said. Mr Delves is actively involved in raising money for charity and communities, and is an ambassador for health and fitness.