Extradordinary Taxi ride ends in Broome

The "Extraordinary Taxi" ride, Tourism WA's current advertising campaign, ended today in Broome.

According to Tourism minister Liz Constable the 10,000 kilometre plus taxi drive, which started in Perth in April, has already attracted significant domestic and international media interest.

She said this paved the way for the next stage of the promotion.

"Although the journey phase of the campaign came to its official end today, the extraordinary images, video and personal experiences collected along the way will continue to be used to market and promote WA in our key markets, domestically and internationally during the next year," Dr Constable said.

22 passengers from Australian and around the globe were taken on what's believed to be a world-first for any tourism campaign.

"Passengers from WA, the Eastern States and as far afield as Germany, Singapore, Malaysia, New Zealand and the United Kingdom have come to experience the extraordinary and contribute to the success of the campaign," said Ms Constable.

The Minister said the campaign had already been a resounding success with international and domestic travel partners reporting significant increases in bookings.

"The campaign has many months to go, but already generated media exposure worth more than $2.6million and reached a potential global audience of more than 60 million," she said.

"The campaign website has had more than 160,000 visits, with people spending 15,000 hours following the ride, plus television crews from New Zealand and throughout Australia joined the taxi entourage to follow the journey.

Along for the Extraordinary Taxi Ride have been many sponsors and major trade partners including Qantas, Travelpoint, Harvey World Travel, Travelscene Amex, Bankwest, TomTom, Skywest, Telstra, Budget, RAC and McInerney Ford, with total support valued at nearly $1.5million.