Expert finance partner helps deliver boom for WA businesses

As Western Australia continues to defy the odds in this global pandemic, achieving record economic growth, the real winners are WA businesses who partner with finance experts.

Pacific Finance Australia is the largest asset and commercial finance broking firm in WA and has experienced firsthand what the boom has meant for the WA business landscape.

The group itself recorded a 20 per cent increase in growth for 2021, which is a true reflection of its specialised financial capabilities, as well as the State’s economic position.

Its client base has continued to surge, with demand for financial services more important than ever.

Managing Director Jeff Doig said WA mining specifically had continued to thrive over the past two years and its impact on the State’s economy was significant.

“With mining continuing to prosper in WA, the flow-on effect in to other industries means Perth financial services are in high demand, which places Pacific Finance as an invaluable partner in asset, commercial and property finance,” Mr Doig said.

Mr Doig has been with the financier for more than 25 years and said the key to the company’s longevity was its personalised relationships developed with each and every client.

“We draw on our 30 years of experience to help connect clients, offer the right introductions, and assist them in making the best financial decisions for their business,” he said.

Setting Pacific Finance apart from other financiers in industry, is its ethical workplace culture, its focus on building strong teams and its devotion to each client.

The business has implemented a succession planning strategy that focuses specifically on building a strong support network around each Director by training new graduates from the ground up.

At its core, it values its team and it rewards success.

Pacific Finance has consistently won an impressive list of industry awards, including recently taking out Westpac’s Equipment Finance Firm of the Year (WA) Award, and two of its Directors winning the prestigious CAFBA Finance Broker of the Year in 2021 and 2018.

Unlike banks, the business experiences low staff turnover, which provides clients with certainty and stability that they will work with the same team members over the lifespan of their business, which has proven to be a key attribute to achieving successful growth.

The team takes time to understand their clients’ short and long-term needs, enabling them to plan the right type of finance creating opportunities for success. 

Managing Director Matt Sinclair from Minesite Recycling, is testament to this.

The Kalgoorlie recycling and waste management business was poised for growth and sought capital to expand its business by purchasing new operating machinery that would assist in its operations.

It started its business with one recycling yard, and since engaging the financier’s services, it has now expanded to three.

Mr Doig said his team had assisted hundreds of WA businesses achieve successful growth, particularly in the past year. 

Concrete specialists Progrind Pty Ltd Managing Director Chris Vander Veen said Pacific Finance went above and beyond for his business.

“In my 20 years of investing and business, I’ve been through a few brokers and bank managers,” Mr Vander Veen said.

“We have a complex structure and can be quite demanding as a group, but the Pacific team is always up for the challenge.

“They go the full nine yards for us and they do a great a job in getting our deals over the line.”

More than 40 lenders and financiers - one of Australia’s largest panels – are utilised by the team to ensure product diversity and a competitive range of finance products are offered to clients.

Mr Doig said his team had devoted time to developing relationships with key industry leaders and decision makers.

“By being proactive and constantly engaged in the finance industry, it enables us to negotiate on favourable terms with lenders to secure tailored finance solutions for our clients,” he said.

“It guarantees our clients’ best interests are served while offering a diverse range of competitive finance products to suit each unique circumstance.”

Furnace Solutions Pty Ltd Managing Director Ben Burchill is another grateful client who has sought financial services from Pacific Finance for the past five years.

“The Pacific Finance team has allowed for Furnace Solutions to focus on what’s important in making our business successful, while the team has delivered time after time competitive, efficient and seamless finance options,” Mr Burchill said.

The specialist demolition services business has expanded considerably with asset finance solutions offered by Pacific Finance.

Mr Doig said he anticipated further growth for Pacific Finance in 2022 with the reopening of borders and specifically the continuity of WA mining and government spending.

“Equipment supply shortages from overseas could pose a risk going forward, however, our proven ability to adapt to change, and our innovative skillset instilled in our team will enable us to find solutions for each of our clients,” he said.