What’s in a name
You have no credits left. To view this article subscribe to Business News.
You have used {{points}} and have {{current_points}} remaining. Your credits will reset on {{reset_date}}.
This article is part of a special report and is available to paid Business News subscribers only.
You can purchase access to this special report or subscribe to Business News.
You can purchase access to this special report or subscribe to Business News.
This article is premium content and is available to paid Business News subscribers only.
Subscribe to Business News.
Subscribe to Business News.
Wednesday, 17 December, 2008 - 22:00
SPEAKING of marketing, the Note is always intrigued by the conventions of naming. Take for instance the building we knew to be Century City is now going to be simply known as 100 St Georges Terrace. Well, property is all about location, although it will incorporate the upmarket fashion area futuristically called enex100