Web awards worthwhile
You have no credits left. To view this article subscribe to Business News.
You have used {{points}} and have {{current_points}} remaining. Your credits will reset on {{reset_date}}.
This article is part of a special report and is available to paid Business News subscribers only.
You can purchase access to this special report or subscribe to Business News.
You can purchase access to this special report or subscribe to Business News.
This article is premium content and is available to paid Business News subscribers only.
Subscribe to Business News.
Subscribe to Business News.
Tuesday, 6 July, 1999 - 22:00
There are literally thousands of ‘Industry Awards’ for website design on the Internet.
You can even buy software that automatically submits your site to hundreds of website design award panels.
To be frank, only a few of these awards really carry any prestige and only one or two really encompass all aspects of developing a successful Internet business.
One of the best awards is the CIO Web Business 50/50, and well worth taking a look at if you want to get some idea of what is really working in the online environment.
To win a CIO 50/50 award entrants websites must “make it easy, pleasant, even downright enjoyable for customers to do business with them”.
This may sound simple but as CIO state that there are many “websites that, frankly, still don’t get it. They’re clunky. They’re cluttered. They’re confusing. They don’t add value. Sometimes they just don’t work (as in the case of the retail site that wouldn’t take one judge’s money).
“And many provide little evidence of caring much about whether visitors quickly find what they want – or whether they return”.
CIO base their judgement on four key criteria. These are that websites must stand out, look great, add value and demonstrate continual evolution.
In essence, they must have a clear competitive advantage which differentiates them from the pack.
You can even buy software that automatically submits your site to hundreds of website design award panels.
To be frank, only a few of these awards really carry any prestige and only one or two really encompass all aspects of developing a successful Internet business.
One of the best awards is the CIO Web Business 50/50, and well worth taking a look at if you want to get some idea of what is really working in the online environment.
To win a CIO 50/50 award entrants websites must “make it easy, pleasant, even downright enjoyable for customers to do business with them”.
This may sound simple but as CIO state that there are many “websites that, frankly, still don’t get it. They’re clunky. They’re cluttered. They’re confusing. They don’t add value. Sometimes they just don’t work (as in the case of the retail site that wouldn’t take one judge’s money).
“And many provide little evidence of caring much about whether visitors quickly find what they want – or whether they return”.
CIO base their judgement on four key criteria. These are that websites must stand out, look great, add value and demonstrate continual evolution.
In essence, they must have a clear competitive advantage which differentiates them from the pack.