Ten to broadcast Hopman Cup

Channel 10 has agreed to broadcast the Hopman Cup after the ABC decided it would no longer show the tournament earlier this year.

The state government has launched the 23rd annual event, announcing Serena Williams and Justine Henin will be the headline players.

"The tournament's new broadcast partners Channel 10 and ONE HD will also help reach new audiences across Australia and the world," said Tourism Minister Liz Constable.

The ABC had broadcast the tournament for 17 years.

Dr Constable said organisers should be proud the event continues to break new ground.

"Having the world No.1 ranked women's player Serena Williams as well as international stars like Justine Henin coming to Perth reaffirms this event as one of the most important on Australia's tennis calendar," Dr Constable said.

"Players like the Hyundai Hopman Cup because each player is guaranteed a fixed number of quality singles matches, which is something they don't get at other tournaments," she said.

"It guarantees big crowds - more than 70,000 across the tournament and up to 8,000 for key matches - and the event helps players acclimatise and get the best preparation leading up to the Australian Open later in January," she said.

Tickets to the general public will go on sale in November.