Red Rooster unveils new store concept

Red Rooster has chosen Northbridge as one of four locations where it will open new-format stores, with smaller-footprint operations designed to allow the barbecued chicken chain to secure more inner-city sites.

Red Rooster, which is owned by Quick Service Restaurant Holdings, today said it would open 12 new stores, named Reggies’ after the chain’s mascot, in 2017, with the first four to open in April.

The Reggies will be as small as 42 square metres, focusing on delivery and pick-up food options, while they will still offer the full Red Rooster menu to consumers.

Along with Northbridge, Red Rooster Reggies will open in Goulburn in NSW, and Ashgrove and Northward in Queensland.

Red Rooster chief executive Chris Green said the Reggies were a logical next step after adding Red Rooster Delivery and an online ordering system last year to ensure the brand stayed relevant in a rapidly changing quick-service restaurant scene.

“We see these business changes as an integral part of the transformation of Red Rooster and pivotal in our goal to make our delicious roast chicken even more accessible for more Australians,” he said.