The Connected Customer - Engaging with a Demographic of One

The Connected Customer - Engaging with a Demographic of One 
How the interplay between Marketing and Technology leaders has become critical to business competitiveness 

Sponsored by IBM

Customer Experience has become pivotal to the success of organisations today, with billions of dollars of lost opportunity lost every year. To meet and retain customers today, organisations must construct a consistent and personalised experience across channels - a challenge that both Marketers and IT professionals alike must work together to address. No longer can we talk about individual transactions, but more and more about relationships. We are rapidly moving the boundaries of what we as marketers can understand about the customers we serve, going beyond the transaction data, demographics and segmentation to looking at customers as individuals. 

During this session attendees will hear the latest in marketing Thought Leadership and research from AMI WA and IBM in a forum specifically designed to give you the opportunity to discuss key themes and trends with your peers. 

The speaker is Graham Kittle, Graham's current focus is leading a high performing team of consultants across Australia and New Zealand. His leadership experience also spans consulting (both business & technology); sales & marketing; product management; services; and channel management.