SMPerth - State of Social
29 October 2015
The Alex Hotel
50 James Street
Social Media Perth is thrilled to bring you the State of Social this October!
The digital landscape is ever changing and it can be hard to keep up with the latest news and innovation. Join us for #SMPerthSOS as we look at current trends explained by three industry leaders.
As always our events are held at fantastic venues – we welcome you to the boardoom of The Alex Hotel for Social Media Perth’s State of Social #SMPerthSOS.
We will give you insider knowledge and practical advice as well as enjoy morning tea and a bit of networking on the rooftop terrace in the heart of Perth.
HR in a Digital World
How social media has changed our work place, rights and responsibilities
Presenter: Pauline Tarrant
Sentiment around social media in the workplace becoming more positive. A series of high profile legal cases have highlighted the boundaries for what can and cannot be said and done in the social realm so we now know where we stand. We are starting to see social media policy actively endorsing employees as brand ambassadors rather than focusing on the complete ban of social media access. Soon social media in the workplace will be as familiar as the landline phone on our desks once was.
Pauline has a passion for people performance and spent her entire working life helping organisations, teams and individuals perform at their best. Her expertise in the HR and technology space enables Pauline Tarrant Consulting to operate as a trusted partner to business leaders exploring how to make the most of existing technology and explore new solutions that offer best-fit improvements to their business.
Social reputation is the new currency
Presenter: Nick Lembo, Manager: Public Relations and Local Business Outreach, Yelp
Do you know what people are saying about you? The rise of the internet has given birth to a lot of good things … and a lot of things that are not so good. Reputation management is about understanding and influencing your online reputation. Originally a PR term, the advancement of review sites and social media have now made it an issue of search results. So how do you manage your reputation and what tools are out there to help? This session will explain it all and leave you with practical tips for taking control of the conversation.
Nick Lembo is Yelp’s manager of local business outreach. He works with a wide variety of business owners across Australia, New Zealand, and Asia Pacific to help them navigate the world of online reviews. He regularly speaks and writes about how business owners can use review sites, social media and Yelp’s free tools to reach consumers online and grow their business. Prior to joining Yelp, Nick worked in consulting providing communications and public affairs support to companies across Asia Pacific. Yelp is an app and website that connects people with great local businesses in 32 international markets around the world. Founded in 2004 in San Francisco and launched in Australia in 2011, Yelp now has over 83 million monthly unique visitors on mobile (Q2 2015) and 83 million reviews.
Rise of the Influencer
How to identify, qualify, engage and get results
Presenter: Meg Coffey, Managing Director, Coffey & Tea
Influencers are everywhere you look today – you yourself are an influencer. But what does it all actually mean? How do you identify the best ones to work with for your business? Once you’ve engaged them how do you ensure that you get results? This session will explain the jargon and help you cut through the noise to maximize your relationships and return on investment.
Social media strategist, brand marketing specialist, public speaker and coach Meg Coffey is uniquely positioned to provide a holistic range of services to individual businesses operating in niche industries. By combining research, in-depth experience, passion and outcome-driven results, Meg creates business strategies that are individually tailored to her clients.
LIMITED SPOTS AVAILABLE – BOOK NOW TO AVOID DISAPPOINTMENT!
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