PERTH WA (Joondalup) - Copywriting for Your Business (Beginner)

Content is King and this couldn't be more true when it comes to content creation.

In today's overpopulated digital landscape, it's easy for us to get lost in the noise of content especially because our attention span is only 5 seconds and that is why it is more important than ever to create content that will stand out and convert.

In this workshop, we will cover:
- what is Copywriting
- how to maximise the use of good content to generate leads for your Business
- creating your own voice when it comes to writing
- which platforms you should be writing content on
- the importance of using SEO key words to improve your websites ranking
- which pages should you be including on your website
- what key words you should be implementing in all of your content
- how to build a stand out content strategy
- which words make people stop and read what you have to say
- how often you should be sharing fresh content with your audience
- how to get inspiration for new copy

This workshop is bought to you by Business Station and AusIndustry under the ASBAS Digital Solutions Program

ABOUT THE PRESENTER: SANDRA TRICOLLI
Sandra Tricoli is the Director of Savvy Creations PR, a public relations, marketing and events agency in Perth. Sandra has worked with businesses of all sizes and is passionate about helping businesses increase their visibility through the use of PR and social media in the digital space.
Specialisations:
• Digital Marketing, Social Media Marketing
• Public Relations, Events Management
Qualifications:
• Bachelor of Mass Communication with majors in Journalism and Public Relations
• Diploma in Business Management