PERTH WA - (Fremantle) Websites & Selling Online - E-commerce 101 (Beginner)

Event Date: 
19 February 2019
Business Station (Fremantle)
21A Pakenham Street

When you start a business, whether it is selling goods or services, the experts would emphasise the importance of having a website. A website would give your business credentials and we will go through the benefits of websites.

Costs for owning and hosting a website has come down significantly so it is no longer only available for the big corporate. In fact, it is more important for SMEs to have a digital presence. However, the why, what and how of selling online and launching a website should derive from an overarching marketing strategy.

Attend the workshop to be familiar with terminologies so you are not overwhelmed by E-commerce and the digital world. You will come away with a checklist to consider before launching a website. We will also present a practical step-by-step guide to market your new online store.

About the Presenter: Winnie Lai Hadad
Winnie was born in Hong Kong and educated in Hong Kong, Malaysia, Melbourne and Perth. Her qualifications include Juris Doctor, Arts, Commerce and a Master in Science (mineral economics). Winnie has worked in the resources, finance, logistic, and manufacturing industries. She has expertise in change management, corporate governance and business process improvement, and has been involved in listings on the Australian Securities Exchange including companies involved in iron ore (both magnetite and direct shipping ore). She has been involved with both inbound and outbound Chinese investments. Her past roles include implementing Coca-Cola bottling strategies into greater China and administering the first Chinese direct investment in an iron ore mine in the Pilbara Region of Western Australia. Winnie has worked for Swire Pacific Ltd, P&O Ports Limited, Paladin Resources Limited, Kerry Group Limited, Rio Tinto Iron Ore and a Perth-based subsidiary of an Asian-listed entity focused on iron ore, resources and construction. She is admitted to practice as a lawyer in Western Australia and has worked as a specialist advisor for a national law firm. She is a professional interpreter for Mandarin and Cantonese, holding accreditation by the Royal Melbourne Institute of Technology and the National Accreditation Authority of Translators and Interpreters (NAATI). She is a member of Corporate Governance Institute, AusIMM, and GAICD. She is a mother of 5, including the youngest daughter at eight who will start Year 4 this year. She travels to China regularly and is often invited as guest speaker on emerging trends in China, the art of negotiation with Chinese, and topics like "Chinese are not all the same". She has done many workshops and keynote speaking for trends in China.

ASBAS Digital Solutions WA - Business Station
08 9398 6333
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