Media and Public Relations Workshop
27 February 2018
Four Points by Sheraton
707 Wellington Street
How do you reach the media to be able to tell your story that your audience wants to hear? How has social media changed the PR space?
In this workshop, learn from a tourism media & PR specialist on how to create a public profile for your business. Topics covered in the workshop include:
- How to create a PR plan and define your objectives
- Generating publicity
- How to write a media release that gets results
- Managing negative publicity – the do’s and don’ts
- How to get your message to the media
- Using social media for media relations
- Media monitoring and measuring the results
- Hosting media
- Managing influencers
- Crisis management
ABOUT THE TRAINER – DIANNE BORTOLETTO
Dianne is a specialist in media, PR, publicity, communication and content creation and has worked with a range of clients from major public events to small & medium businesses, start-ups, not for profit and State Government. Dianne’s expertise is in tourism, major events, food and wine, and motorsport. She is also a freelance writer and had articles published in a number of travel magazines and online including Luxury Travel, Your Margaret River Region magazine, OUTthere, Marque (BMW owners magazine), Redbull.com and regular posts on her blog travelletto.com.
Supported by Royalties for Regions.
Tourism Council WA
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