Marketing with Strategy Workshop
17 October 2018
Four Points by Sheraton
707 Wellington Street
Starting a new business, or need to check that yours is still up to date? Considering entering an Awards program?
A marketing plan is critical to ongoing business success. This hands-on workshop will help you develop an in-depth marketing plan and help you coordinate all your marketing efforts and ideas, and deliver the right products to your customers.
Topics covered in the workshop include:
- how to analyse your market
- defining who your customer is
- knowing your competitors
- developing a planning framework
- financial analysis and budgeting
- how to promote your business
- the four P’s: product, price, place & promotion
- SMART goal setting
- actioning your plan
- measuring your success
This is an all-day session that includes lunch and coffee breaks.
ABOUT THE TRAINER: KRISTY BAILEY
Kristy has more than 18 years’ experience in strategic marketing, communications and PR within the tourism industry and continues this industry involvement as Managing Director of One Eighty Marketing. She holds a range of qualifications including a Diploma in Tourism and a Masters in Marketing, and additionally holds membership with several professional organisations including the Australian Marketing Institute where she is a recognised Certified Practicing Marketer (CPM). She has represented businesses from all aspects of the tourism industry including retail and wholesale travel companies, conference and incentive houses, cruise operators, tour operators and luxury resorts. Writing and delivering training packages on Tourism related topics, Kristy has also assisted in the personal development and education of those entering the tourism industry.
Tourism Council WA
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08 9416 0700