Facebook for Business: Insights into Marketing for Tourism Workshop

More than 60 per cent of the total Australian population is an active monthly user on Facebook – that’s more than 14 million people! Make sure your Facebook presence is set up right to tap into this huge potential market at the Facebook for Business: Insights into Marketing for Tourism workshop.

This intermediate-level workshop looks at how tourism providers can use the platform to maximum effect. Ideal for those with an understanding of Facebook for business, this workshop takes a hard look at some of the more technical elements of the platform that are crucial to engaging and influencing consumer behaviours.

Topics include:
- Facebook for Business: the basics
- Pages vs Groups
- insights and analytics
- content strategies
- Facebook offers and competitions
- integrating third party apps
- an introduction to Facebook advertising and remarketing
- understanding Insights

ABOUT THE TRAINER: MEG COFFEY
Meg Coffey is the state’s leading and most sought after social media trainer and public speaker. She keeps her finger on the pulse of the industry with client work as Managing Director of her own consultancy, Coffey & Tea, and is the Founder of Perth’s largest social media “knowledge economy”: Social Media Perth (#SMPerth). With an abundance of industry knowledge, experience and passion, Meg’s marketing, individual business development solutions, and social media expertise is bar none. She is heavily focused on contributing to the digital marketing community with several engagements as a speaker, lecturer, and panellist and has also been selected to judge several industry awards. In 2017, Meg was named as one of Australia’s Top 50 Small Business Leaders.