Facebook for Business: Insights into Marketing for Tourism Workshop

Event Date: 
01 May 2018
Quest Fremantle
8 Pakenham Street

More than 60 per cent of the total Australian population is an active monthly user on Facebook – that’s more than 14 million people! Make sure your Facebook presence is set up right to tap into this huge potential market at the Facebook for Business: Insights into Marketing for Tourism business.

This intermediate-level workshop looks at how tourism providers can use the platform to maximum effect. Ideal for those with an understanding of Facebook for business, this workshop takes a hard look at some of the more technical elements of the platform that are crucial to engaging and influencing consumer behaviours.

Topics include:

- Facebook for Business: the basics
- Pages vs Groups
- Insights and analytics
- Content strategies
- Facebook offers and competitions
- Integrating third party apps
- An introduction to Facebook advertising and remarketing
- Understanding Insights

Social media strategist, brand marketing specialist, public speaker, and coach, Meg Coffey is uniquely positioned to provide a holistic range of services to individual businesses operating in niche industries, particularly tourism and hospitality. By combining research, in-depth experience, passion, and outcome-driven results, Meg creates business strategies that are individually tailored to her clients. As a public speaker, Meg demystifies today's fast-paced world of brand establishment, social media, marketing and PR to show how companies can take advantage of powerful digital tools to boost their bottomline through proven strategies and straight talking. Meg provides training that is informative, engaging and most importantly – useful.

Supported by Royalties for Regions

Tourism Council WA
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