Facebook for Business: Insights into Marketing for Tourism

For tourism providers, now more than ever, getting Facebook marketing “right” goes a long way to ensuring your brand’s success online.

This intermediate-level workshop looks at how tourism providers can use the platform to maximum effect. Ideal for those with a solid understanding of Facebook for business, this workshop takes a hard look at some of the more technical elements of the platform that are crucial to engaging and influencing consumer behaviours.

- Facebook for Business: the basics
- Insights and analytics
- Content strategies
- Facebook offers and competitions
- Integrating third party apps
- An introduction to Facebook advertising and remarketing