Entice, Inspire & Capture
08 May 2012
180 Hay St
VISUAL STRATEGIES TO TURN CUSTOMERS INTO BUYERS
Visual Merchandising is an extension of the branding, marketing and customer service in any commercial space. The role of Visual Merchandising is to increase sales as well as to give customers a positive experience of the brand and product being sold. Customers increasingly demand a buying 'experience' and it is the knowledge and skills in Visual Merchandising that can effectively deliver this.
This workshop will give you an insight into the power of Visual Merchandising in terms of both the big picture of a brand as well as in the customer's first hand experience at the point of sale. It will offer tips on how to apply Visual Merchandising to your space in a practical, easy to understand format.
Who should attend
The principles apply to all businesses in all fields whether they be retail or wholesale oriented. All business owners and managers, senior sales people, planners, buyers and Visual Merchandisers should attend.
Retail Traders Assoc
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