Director Download: Who is Governing your Authenticity?

How can governance, strategising and target-setting ensure your customers believe in your organisation’s purpose?

Truth is now the leading driver of sustainable economic growth, and it’s challenging to manage all the moving parts to make this resonate from within your organisation. The best employees you have – or will attract – want to be authentically motivated, not just incentivised. True market innovation is only possible by inspiring your workforce with a genuine motive to add value to the world, not just take it. Organisational purpose is not about finding something worthy to stand for. It’s about telling the truth and is actually a potent way to grow your brand value, reputation and your bottomline.

Mike Edmonds, Founder and Chairman of Meerkats Creative Business Solutions, will discuss how Directors can no longer avert their gaze from the sometimes harsh truth of how their organisation is viewed and valued in the hearts and minds of their customers. This is the chance for Boards and Directors to be inspiring leaders, bringing growth and change and advancement to their organisation and the world while at the same time upholding the very best tenets of honesty and fair play.