Digital Marketing: Major Platforms and Trends in 2018 Workshop

Event Date: 
02 May 2018
Quest Fremantle
8 Pakenham Street

New technology has changed the way consumers move, stay and play, and is doing so at a cracking pace. This intermediate workshop seeks to simplify this process and looks at the world outside of Facebook, exploring emerging platforms, management tools, trends and game-changers.

Ideal for those with a sound understanding of digital marketing, the workshop will provide valuable insight into the various social media platforms and where tourism providers should focus their attention going forward. This workshop covers:

- Emerging trends
- Hashtags
- Video and live streaming
- Snapchat vs. Instagram
- Twitter
- Pinterest
- Other fringe platforms
- Platform management tools

Social media strategist, brand marketing specialist, public speaker, and coach, Meg Coffey is uniquely positioned to provide a holistic range of services to individual businesses operating in niche industries, particularly tourism and hospitality. By combining research, in-depth experience, passion, and outcome-driven results, Meg creates business strategies that are individually tailored to her clients. As a public speaker, Meg demystifies today's fast-paced world of brand establishment, social media, marketing and PR to show how companies can take advantage of powerful digital tools to boost their bottomline through proven strategies and straight talking. Meg provides training that is informative, engaging and most importantly – useful.

Supported by Royalties for Regions

Tourism Council WA
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