Digital Marketing: Major Platforms and Trends in 2017 Workshop

New technology has changed the way consumers move, stay and play, and is doing so at a cracking pace. Identifying and engaging the channels and technologies that will have greatest impact for your brand is no easy feat.

This intermediate workshop seeks to simplify this process and looks at the world outside of Facebook, exploring emerging platforms, management tools, trends and game-changers for the year ahead. Ideal for those with a sound understanding of digital marketing, the workshop will provide valuable insight into the state of digital and where tourism providers should focus their attention in 2017.

- Emerging trends for 2017
- Hashtags
- Video and live streaming
- Snapchat vs Instagram
- Twitter
- Pinterest
- Other fringe platforms