Culture & Brand: from Rhetoric to Realism

Event Date: 
08 August 2013
Enterprise Room, Innovation Centre
9 De Laeter Way, Technology Park

AICC(WA) Technology Series (TS) Working Lunch

"Culture & Brand: from Rhetoric to Realism" - liberating people at Fuji Xerox & talent optimisation at Microsoft


Simon Lane, Chief Marketing Officer, Fuji Xerox Australia speaking on "Liberating people to work smarter"


Rose Clements, Director of Human Resources, Microsoft speaking on "Talent optimisation"

with Panel Moderation by Peter Caporn, Principal, Wrays

Simon Lane

Simon will take you on a journey of 'Reinvention' and share with you how, through the adoption of what it calls the noble purpose of 'Liberating People to Work Smarter', Fuji Xerox Australia has maintained its leadership in helping businesses find better ways to deliver the right information to the right people in the right format.

In this role, Mr Lane directs marketing strategy and implementation, which includes branding, product development, marketing communications, on-line, corporate communications and go to market for the technology and services market leader.

Rose Clements

Managing people is one of the most complex and elusive skills for business leaders. After all, unlike the investment, deployment and development of a business's material and financial assets, people talk back! They have opinions, hopes and dreams, and they hold the ability to choose to "invest, deploy and develop" themselves at your competitor if they do not agree with your strategies and methods. Businesses that are prepared to dedicate time and energy creating a work environment that is magnetic for the type of people and skills that they need to be successful will have the edge over their competitors. Microsoft Australia has and continues to focus explicit effort on creating a unique work-place culture to ensure realism over rhetoric.

Australia-Israel Chamber of Commerce (WA)
0402 344 352
08 9276 8016
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