Content Marketing Workshop

Event Date: 
14 February 2018
Four Points by Sheraton
707 Wellington Street

Creating a consistent, relevant and successful digital strategy can be an overwhelming process. This workshop guides you towards creating and curating content, and how to make the most of your efforts. Find out the essentials to ensure you utilise social media for your business efficiently and strategically. Take the next step of what and how to develop content for your different platforms.

Workshop topics include:

- Create v curate: what does it all mean
- User-generated content - where to find it and what to do with it
- Understanding your brand personality and how to stay consistent
- The apps and tools we use and love
- How to create a content calendar
- Time-saving tips & tricks for content creation
- How to measure your effectiveness and report on (ROI)

Meg Coffey is the state’s leading and most sought after social media trainer and public speaker. She keeps her finger on the pulse of the industry with client work as Managing Director of her own consultancy, Coffey & Tea, and is the Founder of Perth’s largest social media “knowledge economy”: Social Media Perth (#SMPerth). With an abundance of industry knowledge, experience and passion, Meg’s marketing, individual business development solutions and social media expertise is bar none. She is heavily focused on contributing to the digital marketing community with several engagements as a speaker, lecturer and panellist, and has also been selected to judge several industry awards. In 2017, Meg was named as one of Australia’s Top 50 Small Business Leaders.

Supported by Royalties for Regions.

Tourism Council WA
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